For every tree we use we replant 3
Our Three Trees initiative is something we are very proud of and passionate about as a company and we hope you are too.
The message is really simple – Velvet will ensure three trees are replanted to replace every tree it uses.
This means you can enjoy all the softness you love in a toilet tissue, yet also have the reassurance that you helping to grow forests for the future.
Forest friendly toilet tissue
SCA, the company which makes Velvet toilet tissue, has a responsibility to ensure the best possible environmental practices in the production of Velvet without compromising on product quality. We are committed to responsible forestry practices and in our own forests, we plant 80 million saplings every year to ensure that each and every tree we use is replaced by three new ones. Here at Velvet we follow this forestry best practice by supporting various tree-planting initiatives worldwide and only using pulp from responsible sources, which allows us to use the FSC Mixed Sources certification.
Green approval
SCA’s high social and environmental standards have made them one of the 100 most sustainable companies in the world (Innovest Strategic Value Advisors 2008).
SCA was also recently ranked as the second greenest company in the world and the number one tissue paper company. (The Independent and Ethical Investment Research Services (EIRS) June 2007)
In January 1999 SCA was certified by the Forest Stewardship Council (FSC) and now every Velvet pack carries the FSC stamp of approval. The FSC certification scheme is the only one supported by major environmental groups such as Greenpeace and WWF.